Welcome to Iloilo City.
Welcome to the world of MICE!
The Iloilo City Meetings, Incentives, Conferences, Exhibitions Center (ICMC) was created on July 29, 2019 through an Executive Order No. 034 issued by Hon. Jerry P. Treñas, Mayor of Iloilo City. ICMC by creation is to market and promote the City of Iloilo locally, national and globally as the major MICE tourism destination with primary role to highlights the uniqueness of the city destination and assists in developing local products and services for achieving increase of tourist arrivals and tourism investment in the City of Iloilo.
ICMC is taking charge of attracting, promoting, facilitating, and servicing events, fairs, conventions, congresses, sports competitions, expositions, and the like. It also ensure the regular advertisement of Iloilo City’s MICE-tourism destinations and other tourism products with incentives may be provided to travel agencies locally and abroad which are able to draw tourists and commerce as well.
By 2028, Iloilo City shall be one of the top 5 preferred MICE-tourism destinations in the Philippines.
ICMC, as a destination marketing organization, shall lead in promoting and marketing one of Iloilo City’s major economic drivers, tourism sector, by using MICE as its strategic engine forging partnerships, encouraging innovations and ensuring excellence in the tourism industry.
ICMC pledges to diligently carry out the Office’s mandate, to devote our time and efforts in achieving the highest level of quality in the performance of our tasks and in providing services to our industry stakeholders, to continue to innovate work, processes, ethics and collaboration, and to embrace learning and developments to hone inherent and acquired talents of each member in the office, in order to enhance public service delivery more efficiently and effectively, and eventually, achieve tourism growth for Iloilo City.
The Iloilo City Meetings, Incentives, Conventions and Events Center (ICMC) commits to maintain itself as the responsive marketing and promotions arm of the Office of the Iloilo City Mayor and provide the highest quality of service that inspires stakeholders and meets stakeholder’s expectations and needs.
ICMC shall continually improve its value to partners, stakeholders and customers by adhering to an effective and efficient Quality Management System that is compliant with global standards and legal requirements. The ICMC is empowered by an adaptive team that embraces a growth mindset characterized by integrity, guided by thought leadership that strive for excellence.
Iloilo City MICE Center (ICMC) embarked on a journey of understanding and adopted a brand for Iloilo City. Through MICE, a brand that is uniquely Ilonggo was promptly introduced. It was anchored on the city's one-of-a-kind culture, tradition, art, language, and cuisine which, if marketed properly, can institutionalize a distinct image of its own.
In consultation with some of the most progressive and vital enterprises, time and funds were invested to develop a single core brand rather than having several individual branding by various groups. As a result, Iloilo City developed a sustainable identity that aptly reflects the Ilonggo way of life: Iloilo City Refined. The Iloilo City Refined branding was able to build a sustainable and powerful marketing strategy for Iloilo City throughout the course of a three-year period, from the initial planning phases until the campaign's debut. In terms of building a brand design that promotes Iloilo City as an appealing travel (tourism) and business (MICE) destination, as well as the development of a communication strategy and connection plan to activate this brand. Welcome to a Life refined. Iloilo City video 3.1 million views for the promotional video of Iloilo City Refined in MICE Youtube channel. In consultation with some of the most progressive and vital enterprises, time and funds were invested to develop a single core brand rather than having several individual branding by various groups. As a result, Iloilo City developed a sustainable identity that aptly reflects the Ilonggo way of life: Iloilo City Refined. The Iloilo City Refined branding was able to build a sustainable and powerful marketing strategy for Iloilo City throughout the course of a three-year period, from the initial planning phases until the campaign's debut. In terms of building a brand design that promotes Iloilo City as an appealing travel (tourism) and business (MICE) destination, as well as the development of a communication strategy and connection plan to activate this brand.
Iloilo City has been officially designated as Creative City of Gastronomy, and now included in the prestigious list of hundreds of cities worldwide for the United Nations Educational, Scientific, and Cultural Organization (UNESCO)-Creative Cities Network (CCN).
Given by the Association of Southeast Asian Nations (ASEAN), given at The Empire Hotel & Country Club, Bandar Seri Begawan, Brunei Darussalam on January 16, 2020
Given this on 26th day of October 2023 at the Fiesta Pavilion,The Manila Hotel during PCCI’s 49th Philippine Business Conference and Expo.
Awarded during the Philippine Creative Cities and Municipalities Competitiveness Congress by the Department of Trade and Industry-Competitiveness Bureau (DTI-CB) held on September 28, 2023 at The Manila Hotel.
For Best Cultural Festival (City Category) during the prestigious Association of Tourism Officers of the Philippines (ATOP) Pearl Awards held in Boracay last Oct. 5, 2023.
The awards were given during the culminating program of the Capacity Building of National Government Agencies and Local Government Units on Low Carbon Transport Project (CaB-LCT), held at UP Diliman, Quezon City on August 31, 2023.
Awarded by the SM PRIME and Department of the Interior and Local Government last October 12, 2023.
The Department of Interior and Local Government released the Official List of Good Financial Housekeeping Passers for CY 2022.
3RD Place Winner – Outstanding Local Government Unit: Highly Urbanized City of the 2022 National Literacy Awards. Given this Dec. 1, 2022 in Mandaluyong City, Philippines.
Iloilo City wins the Bike Lane Awards given by the Department of Transportation and Department of the Interior and Local Government during the ceremony November 27, 2022 in Ayala Triangle Gardens.
Given this by the Civil Service Commission during the 2023 Search for Most Outstanding Government Workers on September 21, 2023 at Titanium Hall, District 21 Hotel, Iloilo City.
Given this by the Department Of Education, Department Of The Interior And Local Department, Early Childhood Care And Development and Rex Education last September 21, 2023.
During the 2022 Information Officers’ Year-End Conference and Awards organized by the Philippine Information Agency (PIA) Western Visayas.
Awards and recognitions were given by the Bureau of Local Government Finance (BLGF) Regional Office VI and REGATA VI on Dec 7, at the Mambukal Resort in Negros Occidental, during the 2022 Parangal.
Awards and recognitions were given by the Bureau of Local Government Finance (BLGF) Regional Office VI and REGATA VI on Dec 7, at the Mambukal Resort in Negros Occidental, during the 2022 Parangal
Awards and recognitions were given by the Bureau of Local Government Finance (BLGF) Regional Office VI and REGATA VI on Dec 7, at the Mambukal Resort in Negros Occidental, during the 2022 Parangal.
Awards and recognitions were given by the Bureau of Local Government Finance (BLGF) Regional Office VI and REGATA VI on Dec 7, at the Mambukal Resort in Negros Occidental, during the 2022 Parangal.
By 2028, Iloilo City shall be one of the top 5 preferred MICE-tourism destinations in the Philippines.
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