About Us

Welcome to Iloilo City.
Welcome to the world of MICE!

The ICMC

The Iloilo City Meetings, Incentives, Conferences, Exhibitions Center (ICMC) was created on July 29, 2019 through an Executive Order No. 034 issued by Hon. Jerry P. Treñas, Mayor of Iloilo City. ICMC by creation is to market and promote the City of Iloilo locally, national and globally as the major MICE tourism destination with primary role to highlights the uniqueness of the city destination and assists in developing local products and services for achieving increase of tourist arrivals and tourism investment in the City of Iloilo.

The Mandate

ICMC is taking charge of attracting, promoting, facilitating, and servicing events, fairs, conventions, congresses, sports competitions, expositions, and the like. It also ensure the regular advertisement of Iloilo City’s MICE-tourism destinations and other tourism products with incentives may be provided to travel agencies locally and abroad which are able to draw tourists and commerce as well.

ICMC also responsible for:

The Vision

By 2028, Iloilo City shall be one of the top 5 preferred MICE-tourism destinations in the Philippines.

The Mission

ICMC, as a destination marketing organization, shall lead in promoting and marketing one of Iloilo City’s major economic drivers, tourism sector, by using MICE as its strategic engine forging partnerships, encouraging innovations and ensuring excellence in the tourism industry.

Service Pledge

ICMC pledges to diligently carry out the Office’s mandate, to devote our time and efforts in achieving the highest level of quality in the performance of our tasks and in providing services to our industry stakeholders, to continue to innovate work, processes, ethics and collaboration, and to embrace learning and developments to hone inherent and acquired talents of each member in the office, in order to enhance public service delivery more efficiently and effectively, and eventually, achieve tourism growth for Iloilo City.

Quality Policy

The Iloilo City Meetings, Incentives, Conventions and Events Center (ICMC) commits to maintain itself as the responsive marketing and promotions arm of the Office of the Iloilo City Mayor and provide the highest quality of service that inspires stakeholders and meets stakeholder’s expectations and needs.
ICMC shall continually improve its value to partners, stakeholders and customers by adhering to an effective and efficient Quality Management System that is compliant with global standards and legal requirements. The ICMC is empowered by an adaptive team that embraces a growth mindset characterized by integrity, guided by thought leadership that strive for excellence.

BRANDING ILOILO CITY REFINED

Iloilo City MICE Center (ICMC) embarked on a journey of understanding and adopted a brand for Iloilo City. Through MICE, a brand that is uniquely Ilonggo was promptly introduced. It was anchored on the city's one-of-a-kind culture, tradition, art, language, and cuisine which, if marketed properly, can institutionalize a distinct image of its own.

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In consultation with some of the most progressive and vital enterprises, time and funds were invested to develop a single core brand rather than having several individual branding by various groups. As a result, Iloilo City developed a sustainable identity that aptly reflects the Ilonggo way of life: Iloilo City Refined. The Iloilo City Refined branding was able to build a sustainable and powerful marketing strategy for Iloilo City throughout the course of a three-year period, from the initial planning phases until the campaign's debut. In terms of building a brand design that promotes Iloilo City as an appealing travel (tourism) and business (MICE) destination, as well as the development of a communication strategy and connection plan to activate this brand. Welcome to a Life refined. Iloilo City video 3.1 million views for the promotional video of Iloilo City Refined in MICE Youtube channel. In consultation with some of the most progressive and vital enterprises, time and funds were invested to develop a single core brand rather than having several individual branding by various groups. As a result, Iloilo City developed a sustainable identity that aptly reflects the Ilonggo way of life: Iloilo City Refined. The Iloilo City Refined branding was able to build a sustainable and powerful marketing strategy for Iloilo City throughout the course of a three-year period, from the initial planning phases until the campaign's debut. In terms of building a brand design that promotes Iloilo City as an appealing travel (tourism) and business (MICE) destination, as well as the development of a communication strategy and connection plan to activate this brand.

Recognitions and Awards

Hon. Jerry P. Treñas

City Mayor of Iloilo

UNESCO CREATIVE CITY OF GASTRONOMY

Iloilo City has been officially designated as Creative City of Gastronomy, and now included in the prestigious list of hundreds of cities worldwide for the United Nations Educational, Scientific, and Cultural Organization (UNESCO)-Creative Cities Network (CCN).

CLEAN CITY TOURIST AWARD

Given by the Association of Southeast Asian Nations (ASEAN), given at The Empire Hotel & Country Club, Bandar Seri Begawan, Brunei Darussalam on January 16, 2020

MEMBER OF CITYNET EXECUTIVE BOARD

Represented by Mayor Jerry P. Treñas, the City of Iloilo was elected to the CityNet Executive Board with four (4) years term during the 9th CityNet Congress held in Kuala Lumpur, Malaysia on September 20 – 23, 2022

2023 MOST BUSINESS-FRIENDLY CITY

Given this on 26th  day of October 2023 at the Fiesta Pavilion,The Manila Hotel during PCCI’s 49th Philippine Business Conference and Expo.

TOP 4 MOST COMPETITIVE HUC FOR 2023, NO. 1 OUTSIDE NCR

 Top 2 – Most Competitive HUC in Government Efficiency
 Top 4 – Most Competitive HUC in Innovation
 Top 4 – Most Competitive HUC in Economic Dynamism
 Top 5 – Most Competitive HUC in Resiliency
 Top 9 – Most Competitive HUC in Infrastructure

Awarded  during the Philippine Creative Cities and Municipalities Competitiveness Congress by the Department of Trade and Industry-Competitiveness Bureau (DTI-CB) held on September 28, 2023 at The Manila Hotel.

ATOP PEARL AWARDS 2023 GRAND WINNER

For Best Cultural Festival (City Category) during the prestigious Association of Tourism Officers of the Philippines (ATOP) Pearl Awards held in Boracay last Oct. 5, 2023.

MOST PROGRESSIVE LOW CARBON TRANSPORTATION, BEST ACTION PLAN TO SUPPORT THE PILOT CITY REAP, BEST SOCIAL MEDIA MARKETING PLAN AND HIGHEST POSTTEST SCORES

The awards were given during the culminating program of the Capacity Building of National Government Agencies and Local Government Units on Low Carbon Transport Project (CaB-LCT), held at UP Diliman, Quezon City on August 31, 2023.

2023 GALING POOK AWARDS FINALIST ILOILO CITY SPORTS ACADEMY: A GROSSROOTS SPORTS PROGRAM FOR THE ILONGGO YOUTH

Awarded by the SM PRIME and Department of the Interior and Local Government last October 12, 2023.

ILOILO CITY IS 2022 PASSER FOR SEAL OF GOOD FINANCIAL HOUSEKEEPING

The Department of Interior and Local Government released the Official List of Good Financial Housekeeping Passers for CY 2022.

Highly Urbanized City of the 2022 National Literacy Awards

3RD Place Winner – Outstanding Local Government Unit: Highly Urbanized City of the 2022 National Literacy Awards. Given this Dec. 1, 2022 in Mandaluyong City, Philippines.

GAWAD KALASAG SEAL OF EXCELLENCE

“Beyond Compliant” 22nd Gawad KALASAG Seal for Disaster Risk Reduction and Management (DRRM) Councils and Offices given by the National Disaster Risk Reduction and Management Council during the awarding held Nov. 22 in Iloilo City.

2022 GALING POOK AWARDEE

“I-BIKE” A Program Promoting the Development of the Iloilo City Bike Culture won the Galing Pook Award 2022 during the recognition rites at Malacañan Palace Nov. 22, 2022.

NATIONAL BIKE LANE AWARDS 2022

Iloilo City wins the Bike Lane Awards given by the Department of Transportation and Department of the Interior and Local Government during the ceremony November 27, 2022 in Ayala Triangle Gardens.

FIRST PLACE ON RESILIENCE, HIGHLY URBANIZED CITIES CATEGORY

2019 Cities and Municipalities Competitiveness Index Awards by the Department of Tradeand Industry (DTI) during the 7th Regional Competitiveness Summit held at Philippine International Convention Center, Manilaon October 24, 2019.

NATIONAL FINALIST IN 2019 HIGHLY URBANIZED CITY CATEGORY

Presidential Award for the Child-Friendly Municipalities and City (PACFMC)given by the Council for the Welfare of Children (CWC) held at Malacañang Palace, Manila on November 28,2019.

FINALIST IN 2019 HIGHLY URBANIZED CITY DISASTER RISK REDUCTION AND MANAGEMENT COUNCIL

21st Gawad Kalasag National Awards held at Philippine International Convention Center, Manila on December 16, 2019.

FIRST PLACE ASMOST OUTSTANDING CITY POPULATION OFFICER.

Awarded to Iloilo City Population Officer Mary Ann Ramos by the Commission on Population during the Kaunlarang Pantao National Awards held in Metro Manila on December 12, 2019.

MOST BUSINESS-FRIENDLY LGU AWARD

For City Category Level 1B Highly Urbanized Cities outside Metro Manila, given by Philippine Chamber of Commerce and Industry (PCCI) during the 45thPhilippine Business Conference held in Manila Hotel on December 17, 2019.

MOST BIKE FRIENDLY IN THE PHILIPPINES

Awarded by the Philippine Chamber of Commerce and Industry (PCCI) during the 45th Philippine Business Conference at Manila Hotel on December 19, 2019

ILOILO CITY REFINED

A recognitionfor the City of Iloilo Branding which was launched August 18, 2020

2021 GRAND WINNER

Of the Association of Tourism Officers of the Philippines (ATOP) Pearl Awards for featuring the Dinagyang Digital Festival of Iloilo City

2021 ATOP BEST TOURISM PRACTICE DURING THE PANDEMIC

Iloilo City was named grand winner in the prestigious Pearl Awards 2021 of the Association of Tourism Officers of the Philippines (ATOP) during its awarding ceremonies on Dec 12, 2021 at the Manila Metropolitan Theater.

BIKE CAPITAL OF THE PHILIPPINES

Awarded to the City of Iloilo by the Tourism Promotions Board during its official launching at Festive Mall, Megaworld, Mandurriao, Iloilo City on July 31, 2022

Presidential Bayan Award Regional Winner

Given this by the Civil Service Commission during the 2023 Search for Most Outstanding Government Workers on September 21, 2023 at Titanium Hall, District 21 Hotel, Iloilo City.

THE GAWAD EDUKAMPYON PARA SA LOKAL NG PAMAHALAAN FOR EARLY CHILDHOOD CARE AND DEVELOPMENT (HIGHLY URBANIZED CITY CATEGORY)

Given this by the Department Of Education, Department Of The Interior And  Local Department, Early Childhood Care And Development and Rex Education last September 21, 2023.

BEST PERFORMING INFORMATION OFFICER, BEST AGENCY PUBLICATION, BEST FACEBOOK PAGE, BEST SOCIAL MEDIA GRAPHICS OR INFOGRAPHICS, AND BEST NEWSLETTER CATEGORY

During the 2022 Information Officers’ Year-End Conference and Awards organized by the Philippine Information Agency (PIA) Western Visayas.

TOP 1 AMONG ALL THE HIGHLY URBANIZED CITIES IN REGION VI, BASED ON THE HIGHEST INCREASE IN TAXABLE ASSESSED VALUE

Awards and recognitions were given by the Bureau of Local Government Finance (BLGF) Regional Office VI and REGATA VI on Dec 7, at the Mambukal Resort in Negros Occidental, during the 2022 Parangal.

TOP 1 AMONG ALL THE HIGHLY URBANIZED CITIES IN REGION VI, BASED ON THE HIGHEST LOCALLY SOURCED IN REAL PROPERTY TAX.

Awards and recognitions were given by the Bureau of Local Government Finance (BLGF) Regional Office VI and REGATA VI on Dec 7, at the Mambukal Resort in Negros Occidental, during the 2022 Parangal

TOP 1 AMONG ALL THE HIGHLY URBANIZED CITIES IN REGION VI, BASED ON THE HIGHEST LOCALLY SOURCED REVENUE.

Awards and recognitions were given by the Bureau of Local Government Finance (BLGF) Regional Office VI and REGATA VI on Dec 7, at the Mambukal Resort in Negros Occidental, during the 2022 Parangal.

TOP 1 AMONG ALL THE HIGHLY URBANIZED CITIES IN REGION VI, BASED ON THE HIGHEST ASSESSED REAL PROPERTY UNITS.

Awards and recognitions were given by the Bureau of Local Government Finance (BLGF) Regional Office VI and REGATA VI on Dec 7, at the Mambukal Resort in Negros Occidental, during the 2022 Parangal.

FIRST PLACE–2019 GAWAD KALASAG

As Best Highly Urbanized City Disaster Risk Reduction Management Council, given by the RegionalDisaster Risk Reduction Management Council at Smallville 21, Mandurriao, Iloilo City on September10, 2019

MOST OUTSTANDING CITY POPULATION OFFICE

of the 2019 Regional Search of Kaunlarang Pantaoor Rafael M. Salas Population DevelopmentAward, given by the Commission on Population and Development on October 17, 2019

REGIONAL RANK 1 AS MOST IMPROVED HIGHLY URBANIZED CITY

Given both by the Department of Trade and Industry (DTI), Region VI and RegionalCompetitiveness Council (RCC) during the 3rdRCC-VI Recognition Ceremonyof CompetitiveLGUs held at Hoteldel Rio, Iloilo City on December 16, 2019

MANUEL L. QUEZON TOP PERFORMING HEALTH OFFICE

For sustained excellence in the attainment of National Tuberculosis Control Program’s benchmarks, distinguished by a 3-year above 95% Tuberculosis Case Detection Rate and for the achievement ofthe 7 PhilSTEP Strategies, given by the Departmentof Health–Western Visayas, held at Punta VillaResort and Convention Center on November 29, 2019

2018 MOST OUTSTANDING LOCAL GOVERNMENT UNIT (LGU)

For Highly Urbanized Category during the Western Visayas Local Health System (LHS) Regional Awards, given by the Department of Health–Western Visayas held at Punta Villa Resort andConvention Center, Arevalo, Iloilo City on November 29, 2019

REGIONAL GRAND WINNER

As Best Public Employment Service Office (PESO)Employment Information System(PEIS)Implementer for Highly Urbanized City Category withhighest number of registered jobseekers, given by the Department of Labor and Employment, Region VIduring it’s 2019 Year-End PESO Assessment held at Zuri Hotel, Mandurriao, Iloilo City on December 11, 2019

BEST PERFORMING INFORMATION OFFICE

Given both by the Department of Trade and Industry (DTI), Region VI and RegionalCompetitiveness Council (RCC) during the 3rdRCC-VI Recognition Ceremonyof CompetitiveLGUs held at Hoteldel Rio, Iloilo City on December 16, 2019

REGIONAL RANK 1 IN RESILENCY FOR HIGHLY URBANIZED CITIES

Given by both Departmentof Trade and Industry (DTI)–VI and Regional CompetitivenessCouncil (RCC) during the 3rdRCC-VI Recognition Ceremony of Competitive LGUs held at Hotel del Rio, Iloilo City on December `16, 2019

REGIONAL RANK 1 AS MOST IMPROVED HIGHLY URBANIZED CITY

Given both by the Department of Trade and Industry (DTI), Region VI and RegionalCompetitiveness Council (RCC) during the 3rdRCC-VI Recognition Ceremonyof CompetitiveLGUs held at Hoteldel Rio, Iloilo City on December 16, 2019

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